Wow February felt like a long month! Wisconsin winters seem to drag on forever once the Holiday's are over. I mentioned on Instagram that I had purchased quite a few items in February, more than would be normal for me.

I know that some of this is the cycle of browsing, purchasing, and expectation that right now feels like something to look forward too. I've talked in the past about these triggers for shopping within myself. I'm not feeling bad about anything I purchased though. A few things you may recognize from my "visual wishlist". A few others were items I've been wanting for a LONG time - the Madewell Washed Leather Jacket in a brown. Here's a look at what got added to my closet last month:

Shop these items here:

A little break down of the what's and why's of my purchases -

The floral dress was a wishlist item for Spring Summer. This Madewell version was on my "to consider" list, and met almost all the qualifications. Since there were only a few left in my size I decided to purchase. I haven't received it yet, so it has yet to be tested for fit, that means it's not guaranteed I'll keep it.

The Linen Blazer was also a Spring/Summer purchase. I'm really liking blazers with a relaxed fit as a third piece to an outfit. This one is super light weight, and I think will be great even with shorts. I also think I'll like it as outerwear in the up coming season. Already have lots of ideas and outfits in the works for this one.

The Madewell Washed Leather Jacket I already own in black. I love it! I will say sometimes the black feels too "edgy" then I put it on with my mostly warm toned wardrobe. I've been wanting it in brown since almost immediately after I purchased the black. The insiders sale was a great time to purchase this, as it almost never goes on sale.

The Acne Studios bag was also on my wishlist. This was a gift from my husband for Valentine's Day. What can I say the man knows the way to my heart - handbags. The other bag purchased I have saved in Pinterest Pins and blogger IG posts for a few year now. I finally figured out who makes it and found a deal on one on eBay, so I jumped on it.

The sneakers I talked about a little on Instagram. I had been considering some chunky "Dad" style sneakers for a few months. I originally wanted New Balance, but after looking into the companies values, I did not feel the purchase align with my values. I knew there were other options for the look I wanted and decided to go with the Veja. Veja uses sustainable materials and even has a repair and recycling program. Plus these colors are so perfect for my wardrobe.

You may have seen on Instagram we did a home update. Moving offices for my husband and I. This also lead to a few home purchases. I'll share those in another blog post soon, along with a talk about some of our home goals this year.


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I have decided to start posting monthly what I purchase, and perhaps what's on my wishlist ongoing here on the blog. Just like Instagram has become sort of a fashion and outfit diary for me, I thinking sharing these things here will act similarly.

I shared that I was actually doing a No Buy for January and you can read all about what that meant to me and why - here.

I was mostly successful in my No Buy. However it wasn't without temptation. So I'll start with what I actually purchased. I am not going to include the items I purchase for the month long giveaways I'm doing on Instagram, though I have to admit making those purchases was just as enjoyable as shopping for myself and maybe that was kind of cheating...

Some of the purchases were things I came across while looking for specifics for the giveaways, like these:

The matte hair clips are the perfect size for half up hair looks while I'm growing out my bangs. This is a goal this year and I'm determined not to be swayed.

The Whiskey+Wine clips work great for clipping the bangs back too. Plus I have a ton of textured bob photos with clips saved as hair inspiration and these where too pretty to pass up. Everything she makes sells out so quickly I felt lucky to find them

The face brush was just a desired addition to my skincare routine.

Others were maybe a bit impulsive at the moment but were also things I knew fit my wardrobe and I would get a lot of use out of, like these:

I talked about the sweater purchase on Instagram. It was initially purchased during some insomnia induced Nordstrom scrolling. That order ended up being cancelled, because the "size was no longer available". When I saw the sweater still on the site a few days later, including a sale price, I tried to purchase it again. That order went through.

The Leze Cardicoat was an instantaneous purchase when they announced it on Instagram. January 25th. I probably could have waited until February 1st, but I knew I'd be buying it. I'd been searching for an ivory duster in my size for months. Plus in all honestly I'm still completely enamored with all the monochrome looks of the Inauguration. I don't think I'll ever be over it. So here we are...

It may seem like I bought quite a few things considering I was on a No Buy. Truthfully, I don't really count the hair clips and face brush. In all they were small monetary amounts that I'll use for a long time. The sweater is the one purchase in reflection I truly could have done without. It was purchased in a moment when I hadn't been caring for my other needs. It's not to a standard of things I want to be including in my closet, and I have other things of better quality that mimic the look. However I really do enjoy the neckline and will wear it. That leaves the cardicoat and that purchase was perfectly on point for me.

Until next month,


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We are all super familiar with the idea of a wishlist. Whether for holidays or other special occasions like birthdays or wedding showers, most of us have created a wishlist. Wishlists are so popular e-commerce considers them a necessity. There are even Aps specifically for keeping and sharing them.

I keep a visual wishlist on paper, in my planner - for all the reasons I shared in this blog post. As well as in the notes Ap on my phone so it's always with me.

A visual wishlist means actually documenting and saving the IMAGES of this items on your "wishlist".

Studies show our brain processes images better than words. Visual stimulation over text translation allows the brain to consume the material with more consummate ease. Research has also shown that we remember visual images more easily and readily than words.

If we can take advantage of the brains inherent preference of remembering visual imagery by visualizing information we want to remember.

A visual of an item creates a far more tangible sense of the item than words or text.

Pictures evoke feeling.

I use this visual list to capture all different categories of "wants".

Very often items I'm considering for the change of seasons or specific trendier items that I'm drawn to go on the list. This is a space to spend more time thinking intentionally about these purchases. To consider what specifics I'm looking for, color, fit, details. This is where I really think about what would be my ideal purchase.

Sort the important stuff from the not so important. Seeing items side by side immediately creates a comparison, more easily allowing you to prioritize where on the purchase spectrum that item falls.

Another aspect of the list usually includes long term desires. Items that may be more pricey investment pieces. This holding spot reminds me of things I'm saving for when I open the list to add any other item.

I do still often times add things just as they catch my eye. It's a way to get it out of me head on to paper where I can revisit it later rather than keep thinking about it. Perhaps I just need more time to think clearly. Sometimes I want to keep an eye out for a sale, or a similar item from a brand I feel supports my values.

I also keep ideas of things I want to try at some point, when I'm looking for something new, including brands. As well as replacements ideas for items as they wear out or consumables - like skincare - as I use them up.

Another benefit for me is seeing the items in a grouping like this immediately lets me see if something is standing out and consider why. Is it an items that really isn't my style? Will it not go with what I already own? Is it something I really can't stop thinking about and I should prioritize purchasing?

Having this visual list allows me to easily see and compare similar items and remove duplicate, or close to duplicate items from my list. You know the saying "I know what I like when I see it" - imagine seeing all the things you like side by side. It makes it that much easier to determine what you really want. This has been a great tool for in purchasing less, and with much more intention.

Do you think you'd give a visual wishlist a try?

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